Unified communications key to collaboration

Did you know that the Blue Whale is one of the loudest animals in the world? Its call reaches levels up to 188 decibels, which can be heard for hundreds of miles underwater. Unfortunately as humans we don’t have this extraordinary ability, however that does not stop us from extending our communications worldwide.

With the rise of cloud computing and strong fibre optic technologies, businesses now enjoy the luxury of fast and easy access to a variety of communication methods through the use of Unified Communications systems. This has greatly enhanced communication processes for businesses, both internally and with external stakeholders, bringing collaboration and productivity to an all new level.

What is Unified Communications (UC)?

It is an integration of your communications systems including phone, video conferencing, instant messaging and email on both desktop and mobile devices. This allows for the consistent collaboration between your staff, clients and suppliers. Such a unified approach also enables instant information sharing and interactions, giving your business the competitive edge of reaching your audience and providing their product solutions quicker.

A report by Frost & Sullivan titled Enterprise Communications Research – 2012, Australian Unified Communications Market says 71 percent of Australian business and technology leaders believe an efficient UC platform increases employee productivity and makes an organisation more competitive.

Benefits of UC

  • Connect co-workers, partners, vendors, and customers with the information and expertise they need
  • Access and share video on the desktop, on mobile devices, and on demand, as easily as making a phone call
  • Facilitate better team interactions, dynamically bringing together individuals, virtual workgroups, and teams
  • Make mobile devices extensions of the corporate network so workers can be productive anywhere
  • Integrate collaboration and communications into applications and business processes

What improved collaboration means for your business

According to the Collaborative Economy report from Deloitte commissioned by Google Australia, improved workforce collaboration could add $46 billion to Australia’s national economy. The report is based on a survey of 1000 Australian employees and business managers conducted in June 2014 comparing collaborative work to individual work. Companies that prioritise collaboration are five times more likely to experience a considerable increase in employment, twice as likely to be profitable, and twice as likely to outgrow competitors.

Collaboration, whether it be one-on-one conversations or video conferencing with multiple participants from different locations, can all be conducted through the use of Unified Communications systems. With a wide range of products and services that are now available, gaining access to UC has not been easier.

Speak to your IT or Telecoms service provider to find out how you can leverage the benefits of UC for your business today.